A majority of American consumers ready for a “virtual” doctor’s visit

February 28, 2017

laptop-425826It’s a good idea to see your doctor at least once a year for a check-up. But a majority of American consumers are willing to skip the doctor’s office for follow-up appointments or to ask routine health-related questions.

A survey of 1,501 U.S. consumers found 3 in 4 (77 percent of respondents) would use virtual services to track health indicators, such as blood pressure, pulse and glucose levels. Seventy-six percent said they’d be willing to have a follow-up appointment via the phone or internet. Seventy percent were fine with a virtual visit for non-urgent health issues such as a rash or sore throat.

Convenience is the biggest benefit consumers see in a virtual visit. However, cost is also an issue.

An estimated $7 billion worth of primary care doctors’ time could be saved each year with more virtual visits, says Frances Dare, managing director of virtual health services at Accenture, a professional services company.

Accenture paid for the online survey, which Nielsen conducted between Sept. 28 and Oct. 5, 2016. .

Despite apparent consumer interest in virtual doctor visits, the survey found just 1 in 5 consumers (21 percent) had used such a service.

“Consumers are clear,” Accenture’s Dare told Modern Healthcare. “In the 21st century, 20th century health care is not good enough.”

Have you had a “virtual” doctor visit? Does the idea appeal to you? Share your story with Voices for Affordable Health.